Hello, I’m Fergus, a London based Creative Lead / ACD (copy) and former baker.

After working in advertising for a decade, I took a sharp left turn off my career path in 2011 to start a sourdough bakery & cafe called Brick House. After an exhilarating 8-year rollercoaster ride and hundreds of thousands of loaves later, the business closed at the end of 2019.

Since Brick House closed, I have returned to my almer mater - most recently working as a Global Creative Lead at On.

As a creative I love working with teams to craft worlds around big ideas - often seeking out a simple truth that can be amplified across different platforms.

Below is a selection of projects I’ve been a part of, please take a look around.