On / Right To Run

A campaign highlighting the vital work being done by On’s Right To Run partners.

Right To Run is On’s social impact program. It was set up to amplify the work of grass roots organisations in countries around the world that are helping improve their communities access to movement. Whether thats using sports to help refugees re-build their lives, or taking inner-city kids into the mountains, Right To Run helps these partners in their mission.

Leading both the strategic and creative development, we landed on the insight that the work of On’s partners was at it’s mots impactful, when seen through the eyes of those impacted the most.

We brought this to life through the stories of four individuals. Derek Drescher, a recovering addict from New York. Victoria Bonin, a trans woman from Brazil, Gabby Alcala an ultramarathoner from Mexico, and Biniam Debesay, an Eritrean refugee. Through photography, out of home, powerful long-form articles and social media posts, we told their stories , highlighting how movement and the work of the individual parters had in transforming their lives.