On / On Labs Paris

Creating a brand space for On during the Olympics.

On Labs Paris was On’s home away from home during Olympic Games in Paris. An intersection between innovation, performance and community, the space was the embodiment of the brand’s Olympic message of Dream Together. At OLP visitors could see the LightSpray™ process before their very eyes, watch a series of documentaries bringing to life the stories of On athletes and team members, and discover how new performance products are developed alongside athletes.

Working closely with On’s Brand Experience department, I led the team responsible for the storytelling elements within the space - introducing visitors to the brand and bringing to life a number of key product and technology stories.