On / Dream Together w Zendaya

Launch for On’s Olympic campaign and Zendaya partnership.

The Olympics is a time when many brands focus on individual achievement - the winning, the podium, the sacrifice. On’s approach to the games was to think differently - focusing not just on the individuals, but the teams behind them, and how when we Dream Together we are capable of incredible things.

Leading the creative team on this project, we brought this idea to life through a powerful brand anthem. Expressed through a mesmarising sequence of choreographed movement, Zendaya takes centre stage in the campaign as the mouthpiece of the collective, galvanizing them into action, and encouraging the audience to think beyond the self.

The film was shot in LA with director C Prinz at Sony Pictures Studios and produced by Smuggler.